Purpose and features of cookies
Cookies are small text files that are sent to users’ devices (computer, tablet, smartphone or notebook) by the websites they visit. They are saved on these devices and then sent back to the same websites upon users next visit. They are used to run computer authentication, monitor sessions and save information on websites (without the use of “technical” cookies, certain operations would be highly complicated or impossible to perform). However, by using cookies, you can also monitor browsing and collect data on preferences, habits and personal choices that help build detailed profiles of consumers.
A very large number of cookies can usually be found on users’ browsers and they will also occasionally remain there for a long period of time. They are used for various purposes: running computer authentication, monitoring sessions and saving information on specific configurations regarding users who access the server, etc.
Regulatory provisions on users’ informed consent
In order to regulate these devices properly, the legislator, by implementing EU provisions, has made it compulsory to acquire users’ informed consent prior to the installation of cookies used for any purposes other than those of a purely technical nature (Article 1, paragraph 5, letter a of Italian Legislative Decree No. 69 of 28/05/2012).
Types of cookies
Technical cookies are used for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or as strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide this service” (see Article 122, paragraph 1 of the Privacy Code).
They are not used for further purposes and are normally installed directly by the controller or website operator.
They can be divided into:
- browsing or session cookies: they ensure normal browsing and use of the website (e.g. letting you make a purchase or authenticate your access to members’ areas). They are used to allow efficient exploration of the website: to determine the browsing session and to display the policy message on cookies and the user’s relative choice. Any data generated by them is used as a tool to aid the analysis and internal monitoring of access to the website;
- analytics cookies: these are similar to technical cookies when they are used directly by the website operator to collect aggregate information on the number of users and on how they visit the website; they allow users to browse according to a series of selected criteria (for example, language or any products selected for purchase) in order to improve the service provided to them. Prior consent is not required from users to install these cookies; however, it is compulsory to give them the policy (pursuant to Article 13 of the Privacy Code), which the website operator, if it only uses these devices, may provide using the methods it deems most appropriate.
Profiling cookies are designed to create user profiles and are used to send advertising messages that match the preferences shown by users when browsing online. Given the particular intrusive nature of these devices on users’ private lives, European and Italian legislation requires that users are adequately informed on the use of these cookies and must therefore grant their valid consent.
They are referred to under Article 122 of the Privacy Code, which states that “the storage of information in the terminal equipment of a contracting party or a user, or access to information already stored there, is only allowed on condition that the contracting party or user has expressed their consent having been informed with the simplified procedures under Article 13, paragraph 3”.
The Website does not carry out any profiling of users (to customise the information shown or to send advertising information).
The cookies used, as shown in detail in the following paragraph, are intended to let users select their country, browse the catalogue, buy products online and, generally speaking, to provide any services reserved for registered users.
Use of the Controller’s cookies
The Website uses the Controller’s following temporary session cookies:
|SESSxxxID||1 week|| It tracks the session authentication so the user does not have to log in multiple
times during one browser session.
|has_js|| Until the browser
| It is used to enable or disable certain features that depend on whether the
Session cookies are used to allow efficient exploration of the website, to determine the browsing session and to save the user’s choice regarding their consent to the use of these cookies. Any data generated by them is used by the Data Controller as a tool to aid the analysis and internal monitoring of the website (e.g. counting unique visitors to a web page or of a service or completing other aggregate statistics on the functioning of its websites and services) in order to allow it to run properly and to improve its performance.
Session cookies are strictly limited to the transmission of session identifiers consisting of random numbers generated by the server which do not allow any personal identification of individual users. They are not permanently saved on the user’s devices and are deleted when the browser is closed.
Use of “third-party” cookies
|_ga||2 years||Used to determine the unique visitors to the website|
|_gat||10 minutes||Used to determine the session|
Through Google Analytics cookies, the following information is processed anonymously without directly acquiring the user’s identifiable personal data: IP address (which also allows geolocation), the time and source of visits, any previous visits by the same browser and other parameters relating to the operating system, computer and devices used by users.
Any data generated by Google Analytics is stored by Google using the procedures indicated in the policies found at the following addresses:
Google uses this data to analyse the browsing habits of the Website and to provide the Data Controller with aggregate statistical reports on the traffic generated by it (such as: the number of hits and visitors, where visitors come from or the number of pages viewed). Google may also transfer this information to third parties if required by law or when these third parties process this information for Google.
The Website also uses the Google AdWords remarketing tool. This tool lets us publish targeted advertisements on the Google content network based on users’ visits to our Website.
Certain pages on the Website therefore include a code known as a “remarketing tag”. This code lets us read and configure browser cookies to determine which type of advertisements you will see depending on the information relating to your visit to the Website, such as the chosen browsing circuit, the pages actually visited or the actions performed on these pages.
The remarketing lists created in this way are stored in a database on Google servers where all the cookie IDs associated with each list or category of interests are stored. The information obtained only allows the identification of the browser, given that Google cannot identify the user with this information.
The Data Controller shall only use the data generated by cookies for the aforementioned purposes.
The Data Controller is not responsible for the processing of data by Google with the system described above, solely taking note of the assurances provided by it. The data generated by users’ browsing (including their IP address) is sent to and stored on Google’s servers.
Notwithstanding the Controller’s obligations provided for by national law, Google, as an independent data controller, is solely responsible (under civil and criminal law) for the processing of data through the aforementioned system.
Browser controls to block cookies
Most browsers automatically accept cookies, but let you change your browser settings to block them.
In Firefox, select: “Tools” -> “Options” -> “Privacy”.
Please bear in mind that if you choose to block cookies, you might not be able to access or use websites’ interactive features and any preferences based on cookies could be lost.
If you accept cookies, you can subsequently delete them by again following the instructions from the browsers used.
Useful information on how behavioural advertising works and much more information on cookies, as well as steps to follow to protect your privacy online, can be found at the website:
Consequences of refusing the processing
If you do not use session cookies, it will prevent the Website’s interactive features from running normally.
Users may refuse the use of Google Analytics cookies by installing a browser add-on by following the procedure indicated at this address:
If you disable Google Analytics cookies, it will not significantly limit the usability of the Website; however, it will stop the Data Controller from achieving the aforementioned purposes.
Updated on 4 August 2018